The 80/20 Business Process gets people out of their chairs, focused on common goals, and accelerating profitable growth.

<strong>20%</strong> of your customers
20% of your customers
<strong>80%</strong> of your profits
80% of your profits

20 percent of customers generate 80 percent of revenues. Structuring your business around serving and growing relationships with these major customers is…the key to profitable growth.

What we do

What we do
  • clients-icon

    Our clients are typically business executives facing growth or profitability challenges.

  • facilititate-icon

    We facilitate 80/20 thinking to get teams out of talk mode and into results mode. What is the goal? Why does it matter? Who will do what, by when?

  • tools-icon

    We create tools to scale understanding across your organization and out to partners and customers.

What we don’t do

We can help you get leaders aligned and drive faster, more consistent understanding. Only you can be responsible 
for your business results. To deliver impact we must have your active participation and partnership.

What it looks like

80/20 sessions are intense, yet energizing – analog, yet completely modern.

There is no software to buy or costly new initiatives. Use your own customer data to sort, organize, and understand your business in a completely new way.

Everyone participates and everyone provides input; everyone brings the ideas and explanations to life. The discovery session is clear evidence that seeing is believing, and that people promote what they help create.

How we’re different

How we’re different

80/20 thinking is the fastest route from ideas to impact.

We give you the tools you need to simplify the business and align teams to create, maintain, and accelerate profitable growth so you get the results you want as soon as possible.

Our engagements have improved profit margins, on average, 18 points across six different industries. Our primary focus is to help you make impact faster.

Three ways to get started

A primer

A primer

gets you unstuck and moving quickly. Our team collaborates onsite with your team to explore ideas, develop solutions, and create action plans. This is the fastest way to get quick wins but requires the most time and effort from your team. Primers typically take place within a few days to 2 weeks with engagements starting at $25K.

A project

A project

focuses on one area of high importance and potential impact. A project usually begins with an onsite discovery session with key stakeholders, followed by development of deliverables. Projects are typically completed within 6-8 weeks and priced within the five-figure range.

A program

A program

is a long-term partnership to align your team, build coalitions, and sustain company-wide change. We work with you and your team to develop a coordinated program of primers and projects to drive impact and activate large initiatives at scale. Prices in the six-figure range are representative of Programs which typically range from 6 months to 1 year +.

Our primers, projects, and programs are designed custom to your team’s goals.

Prices will vary depending on the amount of work to be done, how quickly you want results, and your team’s availability.

Looking for something packaged instead of a custom solution?

Check out our 80/20 Insights™ Training for Teams.

Learn more

What our customers are saying

George Spotswood

“Very impressive – of the 14,000 transactions we had last year, Bob helped us focus on the right areas – we realized quick wins and greatly improved business performance. I am very impressed.”

George Spotswood | CEO, Quality Filter, Inc.
Joseph Golshani

“Muscat & Company’s 80/20 Business Process was critical to improving the performance of our business. Using our own customer data was essential to creating employee buy-in and our team has fully embraced the changes.”

Joseph Golshani | CEO, Joseph and Friends, Inc.
David Nour

“Bob and his team helped me think through some critical issues for an important Wall Street client. They helped us focus on delivering the greatest business impact possible and my clients were delighted with the result.”

David Nour | CEO, The Nour Group

Get the book

Get the book
The 80/20 Business Process
How You Can Focus Your Business and Win!

Improving your business is a process, not a secret formula.

This book introduces you to the “80/20 Business Process,” a four step process you can use to accelerate profitable growth.

The 80/20 Business Process guides you to align strategy, operations, and customer relations to improve service delivery at dramatically lower cost. Written for business owners and leaders, general managers, marketers, and people eager to learn more about the things that determine profitability, this book gives readers:

Practical insights
Practical insights

to simplify product lines, outsource products, or as a last resort, eliminate low-value products.

Actionable steps
Actionable steps

for segmenting the customer base by focusing on the 80/20 customers separately and finding alternative ways to serve the 20/80 customers.

Tools and tips
Tools and tips

for designing business processes, systems and measurements around 80/20 activities.

Ideas for simplifying
Ideas for simplifying

the supplier base by partnering with 80/20 suppliers and reducing the number of 20/80 suppliers.

It’s time to simplify!

Become 80/20 literate with a free chapter, straight from the minds at Muscat & Company.

What’s the next step?

Let’s talk about what you are trying to achieve.

In the US, call +1 678.576.4045

We value your contact info. You will not be added to any subscription list. We will only use your information to contact you for a short conversation.

Ideas, advice, inspiration and insights on 80/20 thinking. Posted weekly.

To receive yours, connect with me on Linkedin.


About us

  • about-atlanta

    Muscat & Company was founded in 2014 by Bob Muscat in Atlanta, Georgia.

  • about-ge

    Bob is a former GE operating executive with experience turning around underperforming businesses.

  • about-80-20

    The company focuses on the application of the 80/20 Business Process, the fundamental value we bring to our clients. We are driven by an obsession for helping clients make the most of their businesses.


  • “Excellent 20,000 foot view. Good slides. Excellent presentation!”
  • “Great job presenting the data.”
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  • “Enjoyed the practical real-life examples. One voice – passion.”
  • “Good job with the training. Communication / presentation was excellent!”
  • “Solid examples of the 80/20 business process."
  • “I found all of it useful; excellent information”